Welcoming Three New Bowsprit Laureates at The Honours 2024 in Monaco
PHOTO: JEFF BROWN | BREED MEDIA
Are we happy with the way our industry is represented on the global stage?
IT'S TIME WE ASKED OURSELVES:
For too long superyachting has been unfairly tarnished; plagued by negative headlines and ugly stereotypes. It’s time to set the story straight, to bring our industry the recognition it deserves, change public perceptions and start positive conversations.
Welcome to The Superyacht Life Foundation.
The Superyacht Life Foundation is a collective marketing programme on a long-term mission to grow the industry. Through our dedicated platform, companies and competitors can band together in one, united campaign, attracting new audiences to charter and ownership in the process.
Collectively, we shine a light on the exceptional people, places and projects behind the superyachting lifestyle.
As a non-profit foundation, we use our unbiased status to educate, inform and engage – opening up the world of superyachts to new audiences and securing the long-term health of our industry.
"Everybody has identified that we need to improve the image of our industry, but the effort has been very fragmented. Through coordinating the message and its delivery, we can achieve much more than what we are able to accomplish alone."
Carlos Vidueira, board president
PHOTO: JEFF BROWN | BREED MEDIA
The Superyacht Life Foundation reaches audiences that the industry does not. We're present at places where they are not, and we amplify the positive aspects beyond the industry's current reach. By combining our efforts, we demonstrate that superyachting is the platform for a truly exceptional life.
Join us and let’s grow the superyacht
industry together.
PHOTO: BENETTI