Getting our style of positive superyachting stories in the mainstream media.
There is a large amount of negatively-skewed press, while almost all positive superyachting coverage is about new models, launches and concepts. Conspicuously absent are positive superyachting experiences. That’s where we step in.
The stories will be based on four pillars loosely encompassing luxury travel, sustainability and technology, the economic
impact, and the social and humanitarian impacts of the industry. The driving principle is to focus on starting positive conversations around superyachting and the superyacht industry. While the campaign aims to improve the general perception of the superyacht industry with creative storytelling that champions the people and sheds light on the positive stories surrounding the sector, it will also spread the benefits of
yacht ownership to stimulate existing and next-generation UHNWIs to consider engaging in superyachting.
The campaign will target high-end lifestyle and business publications, both print and online. This range of media appeals to the interests of the wealthy but is also widely read by people of all financial means.
Giving journalists the right story.
Our press kit provides key facts and figures for journalists, resulting in more factual, positive stories about our industry.
We proactively share our press kit with accredited media ahead of yacht shows. By providing journalists, especially those new to the industry, with the right facts, figures and trends to help them make sense of this extraordinary world, we encourage them to come to us for information and resources, resulting in more positive superyachting stories in the media.