Combining the efforts of an entire industry into one orchestrated campaign benefits everyone in the industry, even if they are competing in the same market. That’s why I would encourage everyone to get behind this collective marketing programme.
No single company can do this on its own. Our programme requires the support of a diverse group of like-minded organisations. Changing the perception of an industry is only possible when everyone bands together and successfully engages the growing target audience worldwide. This type of industry cooperation is not new and similar programmes have proven successful in other industries.
It’s important to note that this is a long-term strategy. The more partners we have, the more we can achieve. As each and every company in the industry will benefit, the responsibility of funding this programme should also be shared.
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