Why superyacht bad press is all of our responsibility



The sordid world of superyachts. Floating lairs for Bond villains. Yachts purchased with stolen cash. These are just a few of the headlines that habitually plague our industry. Whether splashed on the front page of the New York Times or the homepage of the Daily Mail, these stories are responsible for serious reputational damage. It’s time we asked ourselves: are we happy with the way our industry is represented on the global stage? 


We shared our thoughts with SuperYacht Times on why a collective approach to balance the bad press is needed. Read the article here