Sentiment Report 2024

As the Superyacht Life Foundation, it is essential that our partners be informed about how non-yachting press and the public cover the sector in addition to the monthly media summaries. We are pleased to present the second annual Sentiment Report, which delves into the sentiment, trending themes, top locations, and potential reach across social media and editorial publications. This information aims to facilitate your understanding of superyachting coverage from a non-industry perspective, consolidating data gathered from the monthly media summaries to showcase a broader picture of the non-yachting press and wider public's perception of the industry.

The findings of 2024's media coverage were discovered through our online media intelligence tool offering comprehensive monitoring and analysis across online news, social media, and print. The tool tracks keywords connected to superyachting and aggregates all public content that includes the defined keywords.

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Email us at info@thesuperyachtlife.com