These are uncertain times. What we are all experiencing is so unprecedented that there is simply no marketing rulebook to follow. The uncertainty as to when, and to what degree, things will go back to normal only adds to the confusion.
As the industry's collective marketing programme devoted to changing the conversation around superyachting, we want to do what we can to help.
Now, while we certainly wouldn’t claim to be experts on marketing during a pandemic, we thought we would put together some guidance, suggestions and ideas on how to communicate during these uncertain times. We hope it is of some value to you and your colleagues.