Insights & Trends

A closer look at the superyacht sector’s global economic footprint, focusing on vessels over 30 meters and their wider contribution to international markets.

Over the past months, we gathered perspectives from journalists across travel, lifestyle and international media to better understand what truly makes a press trip worth accepting today. What emerged is not a checklist, but a shift in mindset. One that reflects a more complex, competitive and time-sensitive media landscape. Freelance journalists now dominate the space. They are constantly balancing multiple commissions, pitching to different editors and making careful decisio