The Six Sins We Need to Stop Ignoring

As sustainability rises up the superyacht industry's agenda, so does the risk of greenwashing and it's more widespread than many realise. From highlighting a single eco-friendly attribute while ignoring broader impact, to vague claims backed by zero evidence, the tactics are varied and the consequences for industry credibility are real.

Understanding the six distinct forms of greenwashing is the first step toward doing better. Because the industry's sustainability story will not be built through clever marketing, it will be built through honest, verified action.