Theo Hooning

“There is only an industry if there is collaboration – The Superyacht Life Foundation is a perfect example of that. We can act as one. A long-term strategy and philosophy is important. Instead of running from deal to deal, we need to think about where the industry will be in five or ten years time. You can’t promote the superyacht lifestyle as individual companies – it’s too expensive and it will not have a proper return on investment – but as an industry you can do these things.”